“Fashion with a purpose” was the goal for CEO Helena Cho.
Since 2011, her company Good Work(s) Make a Difference has pledged 25% of its net profits to charitable contributions supporting in-need communities around the world.
Helena always had a vision of being able to create something that could benefit needy communities. Inspired by a charity run’s ability to unite individuals to achieve a common goal, she crafted a bracelet—an uplifting piece gifted as a random act of kindness. Over time, her work grew in popularity, earning strong support and a loyal following. Leveraging previous retail experience and a strong academic background as a dual-major Marketing and Finance graduate at the University of Southern California, She established her own business intent on delivering positive, empowering merchandise to the public.
Helena now resides over one of the fastest growing socially conscious fashion/accessories brands in the market, sold across 40 countries and 1,800 boutique stores within the United States. Highlights of the company’s advocacy work include providing home essentials to over 117 former homeless families as part of its “Home Sweeter Home” campaign, working with nationally renowned enrichment program LA’s Best to provide over 1,200 holiday gifts to low income students, and sponsoring an annual “Dream Prom” event for scholastically deserving, underprivileged high school students. “Random acts of kindness really make a difference”, she reflects, “and empower people.”
Good Work(s) has been awarded with accolades from a number of organizations including the Angel Award, the Diamond Award (NOLA) and the Global Humanitarian Awards. Today, Good Work(s) bracelets can be found in recognized storefronts including Buckle, Von Maur, and Fred Segal. The company has also developed positive media exposure across various mediums, including features on the pages of Elle, InTouch Weekly, and Cosmopolitan Magazine, among other international publications. She is passionate about inspiring people to help improve their communities and encouraging the act of charity in everyday decisions.